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This section applies to those posting on behalf of an official University unit, though the guidelines may be helpful for anyone posting on social media in any capacity.

• Creating a page: Before creating a separate social media presence for your office or administrative department, contact the Office of Communications and Public Affairs for the opportunity to gain a better reach and utilize 绿奴天花板鈥檚 primary social media presence.
• Think twice before posting: Privacy does not exist in the world of social media. Consider what could happen if a post becomes widely known and how that may reflect both on the poster and the University. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. If you wouldn鈥檛 say it at a conference or to a member of the media, consider whether you should post it online. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the Office of Communications and Public Affairs.
• Emergency Communication: During emergency situations, the University鈥檚 Emergency Communications Group will post official University communications to Facebook at , and Twitter at
• Separate personal from professional. Content that you might share on a personal media site may not be appropriate for sharing on an official University site. Given the public availability of web site information, it is also worth considering how you are represented on your personal site as it relates to your work at the 绿奴天花板 and how that personal site might lead to your being perceived in your role as a faculty or staff member.
• Strive for accuracy: Get the facts straight before posting them on social media. Review content for grammatical and spelling errors. This is especially important if posting on behalf of the University in any capacity.
• Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Responses should be considered carefully in light of how they would reflect on the poster and/or the University and its institutional voice.
• Remember your audience: Be aware that a presence in the social media world can easily be made available to the public at large. This includes prospective students, current students, current employers, colleagues, peers and the media. Consider this before publishing to ensure the post will not alienate, harm or provoke any of these groups.
• Photography/video: Photographs and videos posted on social media sites can be appropriated by visitors. Only post photos that show 绿奴天花板 in the best light and avoid posting photos with alcohol or photos that may embarrass the people in the photo. Contact the Office of Communications and Public Affairs with questions.
• Strategy: Social media pages require input and maintenance to be effective. Departments should consider their messages, audiences and goals, as well as a strategy for keeping information on social media sites up to date. New information should be posted on a weekly basis at a minimum. The Office of Communications and Public Affairs can assist and advise you with your social media planning.
• Use of Disclaimers: It is good practice to post a disclaimer on your chosen social media site stating you reserve the right to remove inappropriate comments. Here is an example you can use as a basis, please amend as appropriate:
  • The views and opinions expressed on the University鈥檚 social media sites do not necessarily represent those of 绿奴天花板. 绿奴天花板 cannot be held responsible for the accuracy, currency or reliability of information posted by external parties.
• Content: If someone posts an opinion about the University that is negative, it should not be removed. Try to positively respond to the poster鈥檚 comment. Check social media pages daily and respond to questions asked by end users. Remember that many viewers may want to know the answer to the posted question.
• Link back to the University: Whenever possible, link back to 绿奴天花板 website. Ideally, posts should be very brief, redirecting a visitor to content that resides within the 绿奴天花板 web environment. When linking to a news article about 绿奴天花板, check first to see whether you can link to a release on 绿奴天花板 News Archive/绿奴天花板 Life section instead of to a publication or other media outlet.
• Posting to Social Media Outlets: When naming pages or accounts, selecting a profile picture or icon and selecting content to post 鈥� names, profile images and posts should all be clearly linked to the particular department or unit rather than to the institution as a whole.
• Student Organization Advisers: Often, when students graduate they do not pass on the access information for the organization鈥檚 social media pages to the next class of organization leaders. As an adviser with access, you can facilitate the continuity of the organization鈥檚 social media presence. Also, advisers should regularly monitor the content of the organization鈥檚 social media sites.
• Brand Associations: 绿奴天花板 is a positive and strong community brand. Be mindful of who or what you associate with 绿奴天花板鈥檚 brand.

Follow the below guidelines when creating pages on social media networks. If you do not see the network in which you would like to create a page, contact the Office of Communications and Public Affairs. When creating a new account, please keep in mind the Office of Communications and Public Affairs requires using a departmental email address and requires sharing the log in with the communications office to help with legacy planning.

TikTok:
The University鈥檚 official TikTok account is . The Office of Admissions and the Office of Communications and Public Affairs maintain this account. University departments should not create separate TikTok accounts. If you would like a video posted to 绿奴天花板鈥檚 TikTok, contact the Office of Communications and Public Affairs at publicaffairs@ut.edu .

Instagram:
The University鈥檚 official Instagram account is . The Office of Admissions and the Office of Communications and Public Affairs maintain this account. University departments are discouraged from creating separate Instagram accounts unless their social media strategy is approved by the head of their department and the Office of Communications and Public Affairs. The sharing of appropriate photos is encouraged using #绿奴天花板ampa from personal accounts.

LinkedIn:
The Office of Communications and Public Affairs maintains a LinkedIn presence and the University considers it the primary presence for the . If you would like to create a LinkedIn group page, you must use a 绿奴天花板 email account for the admin account login, preferably a departmental one, i.e., publicaffairs@ut.edu .

Facebook:
The Office of Communications and Public Affairs maintains the official 绿奴天花板 Facebook page at . To be granted administrator privileges for this page, contact the Office of Communications and Public Affairs. If you create a separate department page, a member of the Office of Communications and Public Affairs must always hold an administrator position on any 绿奴天花板 Facebook page or group.

The images for all 绿奴天花板 Facebook pages should maintain a consistent graphic identity and should be coordinated through the Office of Communications and Public Affairs. Logos should be used in compliance with 绿奴天花板 graphic standards.

Facebook Guidelines:

• Each time you post content to a Facebook page as the administrator remember that your post will show up in the news feed of all the people who have 鈥渓iked鈥� the page. To reach the maximum audience, always post official 绿奴天花板 business as the administrator.
• Do not share your Facebook login with others. If you want someone to be able to administer a Facebook page, ask him/her to first 鈥渓ike鈥� the Facebook page and make him/her an admin via Facebook settings.
• Check your page morning, mid-day and before you leave work.
• Watch out for advertisers posting to your page as fans or with comments. Delete these posts as spam. If your page is overwhelmed with spam, people will stop visiting and unlike your page.
• For more information visit .

X:
The Office of Communications and Public Affairs maintains the official 绿奴天花板 X account . X accounts may be created by departments for posting information about the department. Before creating your account, contact the Office of Communications and Public Affairs to discuss naming conventions. If you create a department X page, you must use a 绿奴天花板 departmental email account for the admin account login, i.e., publicaffairs@ut.edu .

X Guidelines:

• To raise the visibility of your posts, utilize hashtags (#) to add your tweet to the other X feeds related to your topic.
• The official University hashtag is #绿奴天花板ampa
• Don鈥檛 follow someone just because they follow you. Review the feed from the requestor and see if their content is appropriate for your feed to connect with.
• For more information visit .

YouTube:
The Office of Communications and Public Affairs maintains the official 绿奴天花板 YouTube channel at . If you would like a video posted to 绿奴天花板鈥檚 YouTube channel, contact the Office of Communications and Public Affairs at publicaffairs@ut.edu . Video formats must be .mov, .avi or other YouTube-approved formats. Departments should not make separate YouTube channels. Read more video guidelines for 绿奴天花板 departments.

Blogs:
No employee should write a blog on behalf of the University without permission from their area鈥檚 department head and/or the Office of Communications and Public Affairs. Departments that employ students to write blogs should review the content before posting it online. The department will be held accountable for the content of student blogs. Contact the Office of Communications and Public Affairs for information on the visual identity of blogs.

Pinterest:
The University鈥檚 official Pinterest presence is located at . The Office of Admissions and the Office of Communications and Public Affairs maintain this page. University departments should not create separate Pinterest accounts. The sharing of appropriate photos is encouraged using 鈥楿niversity of Tampa鈥� in the description from personal accounts.

Snapchat:
The University鈥檚 official Snapchat account is . The Office of Admissions and the Office of Communications and Public Affairs maintain this account. University departments should not create separate Snapchat accounts. Snapchat Geofilters located on campus should be approved by the Office of Communications and Public Affairs.