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Master of Science in Marketing

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Program Details

Strategic Marketing Analysis (MKT 610)

Business Research Methods (MKT 612)

Selling and Sales Management (MKT 614)

Marketing Capstone (MKT 700)

Global Marketing (MKT 613)

Services Marketing and Management (MKT 652)

Strategic Brand Management (MKT 654)

Digital Marketing (MKT 656)

Buyer Behavior (MKT 657)

Sport Marketing (MKT 658)

Information Systems and Operations Management (ITM 608)

Business Analytics (MKT 615)

Internship (MKT 690)

Special Topics in Marketing (MKT 695)

Independent Study in Marketing (MKT 699)

Essentials of Accounting (ACC 500)

Foundations of Finance (FIN 500)

Foundational Economics for Managers (ECO 500)

Statistics for Decision Makers (QMB 500)

Introduction to Marketing (MKT 500)

Strengthened the core courses with greater emphasis on marketing strategy, professional selling, research and a marketing capstone.

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Expanded the offering of electives to respond to changes in marketing practice: social and digital marketing, technology and analytics.